"Be watchful, stand firm in the faith, act like men, be strong." — 1 Corinthians 16:13
"The DNA of a man is action-oriented — to protect and provide, to be on an honorable crusade… even if it means war."
— Coach Kris HoganThere is no question that men are under attack — specifically the traditional attributes of masculinity. It's not in me to stand by and allow it. So I'm not going to. I am on a crusade to restore authentic American masculinity: to live it out, and to pass it on to the coming generations of men, the way it was handed down to us.
One major way men become better men is by associating with other good men. That's a big part of why I started Atomic Masculinity. "As iron sharpens iron, so one man sharpens another." It's time for a band of brothers to rise up, fend off the attack, and re-establish traditional manhood to its proper, respected place.
Atomic Masculinity is a movement for motivated men to come together, learn from each other, work with each other, and become better men together. A true man doesn't surrender his natural position — he fights for what he believes in and defends it with everything in him. That's where I am, men. I invite you to join me.
The word "Atomic" was chosen with two very specific images in mind.
The atom is the smallest particle of an element that can exist alone. The goal is to be the best man I can be from the atomic level up — and help others do the same. Being male is biological; being a man is learning to transform natural masculinity into living by a code: prioritizing relationships, taking action, and leaving a legacy.
The atomic bomb was created to destroy evil enemies. As it relates to our movement, the idea is to figuratively blow up every attempt to undermine authentic masculinity. There is a clear war on boys and men in America, and the tactics used reveal a ruthless enemy — whose ideas need to be obliterated with truth.
Coach Kris Hogan is building the complete framework for becoming the man you were built to be — a step-by-step guide to living by a code, leading your home, and building a legacy that outlives you. It's in the works. Join the brotherhood below and you'll be first to know the moment it drops.
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A born coach and master teacher with 25+ years in biblical leadership development. National Coach of the Year, leadership, sportsmanship, and character award recipient. Subject of a New York Times bestseller and the upcoming motion picture One Heart. He has spoken to over two million people across America and hundreds of thousands more abroad — including the beaches of Normandy.
"Coach, don't ever stop building and mentoring men. You have a gift of impact. You changed my life — and even more important to me, you changed my son's life."
— Robert M."If I had not been mentored by you, Coach, my marriage would have been gone. Today our marriage is better than ever, my kids are happy, work is great. I love you, Coach."
— Wayne M."Your guidance changed ME… and the change in me changed my life."
— Bob C."Coach, your message changed the atmosphere of our sales team. You installed a new language and new energy. Can't wait until next time."
— Bruce H.